My Marketing Page Before and After

Hacker News

Share card

My Marketing Page Before and After

A few days ago I put up the first draft of my marketing page for critique, and I got good feedback and enough visitor data to get me going toward a second draft of my marketing page. The advice and research I got from it was very good, and I'd like to show ya'll the Before and After. Here is a link to the screenshot of how it looked before: https://docs.google.com/file/d/0B8EKDJz2xKNvRkhNLUdkMjBkMVU/edit?usp=sharing And you can see how it looks now at: http://ulisesrmzroche.github.io What I learned was that the subject of your illustration is really important. If you don't have a remarkable idea for it, no stock picture can save you. It was literally getting in the way, so I decided to cut it out. I think the headline has more power this way, and pulls its weight, but I miss the visual impact anyway, so I was thinking of listing portfolio projects in a slideshow in place of the illustration. Though I'd need to get some good ones under my belt first. I also sold my capabilities more and honed in on my target market, as was advised. This I thought was a better idea. Also, I adjusted the contrast of the call-to-actions. Now I just have a single call to action on the page, Learn More, which now opens a modal that contains more information about me. But I tucked the second one, Contact, into a small label on the bottom right corner of the Learn Modal, that contains my phone number. I feel this may work better, but I'm going to experiment more with the contrast and see if I can find some middle ground. In any case, thanks again for your time! I learned a lot from this and it really helped a lot. If you have any critique, I would be very grateful and have a good rest of your weekend!