interactive digital menu
interactive digital menu
I've been developing a brand new concept for an interactive digital menu. I have never actually seen one of these anywhere but it seems to me like a no-brainer. The idea is that you would replace the printed menu at the front of the house with an interactive touch screen application. People could browse the menu and learn more about the establishment while they wait to be seated. You can see it here: http://innerfacelabs.com/products/interactive-digital-menu/ I haven't been promoting it too much yet because I am still developing it but so far the feedback I've gotten is "we think our customers prefer the simplicity of printed menus". I find this feedback valuable because it shows me what the market sentiment is but at the same time I believe it is wrong. Yes, there may be some people that are intimidated by this kind of technology but I also think that attitude is fading with older generations. There are so many more advantages of a software vs printed menu like sorting, filtering by ingredients, images, video, nutrition information, etc. Younger generations will grow up expecting this type of interaction that their grandparents are resisting. So my question is: am I in denial that this type of product is beneficial or am I just so far ahead of the technology curve that the real challenge for this type of product is a general fear of technology?
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