Em

Email marketing as code (open source Customer.io alternative)

Hacker News

Email marketing as code (open source Customer.io alternative)

After getting frustrated with Customer.io's limitations, I built an open-source alternative that lets you write marketing automation in pure code. Define user segments in SQL, write email flows in TypeScript, and template emails in React+Tailwind. Support for campaigns, segments, events, users, and transactions. SMS support planned.

Share card

Actual performance

7points
3comments
Made the leaderboard

Launch Intel predictions

Analyze your own launch →
Product HuntOn track for Day 1 leaderboard · Strong signals: user, email, code · Missing: mac, agents, macos
92%92% predicted probability of success on Product Hunt, based on ML models trained on real launch data.
best fitHighest predicted score across all platforms for this description.
Indie HackersFits the IH revenue-focused audience · Missing: supports, reddit linkedin, podcasting
76%76% predicted probability of success on Indie Hackers, based on ML models trained on real launch data.
Hacker NewsStrong engagement from HN community · Strong signals: open source, io · Missing: https docs, excited, just released
74%74% predicted probability of success on Hacker News, based on ML models trained on real launch data.
nativeThis product was originally launched on this platform.
TrustMRRLess likely to generate early MRR · Strong signals: users · Missing: mobile apps, ios, personal
42%42% predicted probability of success on TrustMRR, based on ML models trained on real launch data.
BetaListMay not resonate with beta-testers · Missing: web3, chat, crypto
24%24% predicted probability of success on BetaList, based on ML models trained on real launch data.
AppSumoMay struggle as an AppSumo deal · Strong signals: users · Missing: plus, platform, intuitive
22%22% predicted probability of success on AppSumo, based on ML models trained on real launch data.
Acquire.comPre-revenue stage for this audience · Missing: arr, mrr, revenue
18%18% predicted probability of success on Acquire.com, based on ML models trained on real launch data.

Correct prediction on native model

Similar products

Lo
Loopletter: Open-source email marketing platform54%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

Loopletter: Open-source email marketing platform

Hacker News7
Evolvoom.io
Evolvoom.io59%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

Email marketing AI tool for customer retention.

Indie Hackerscommitment-side-project
NowSend
NowSend

Email Marketing For Solopreneurs

BetaList
Co
ConvertKit – Email marketing for authors56%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

ConvertKit – Email marketing for authors

Hacker News2
ConvertKit
ConvertKit34%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

Email Marketing for Bloggers

Indie Hackers123$1,426,586/mob2b
Mailingale
Mailingale47%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

Email Marketing Platform

Indie Hackerscommitment-full-time
Sender
Sender57%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

Email Marketing Tool

Indie Hackers13$100,000/mob2b
Sender
Sender86%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

Email marketing tool

Indie Hackerscommitment-full-time
LLazyEmail
LLazyEmail72%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

tools for email marketing

Indie Hackers3community
Bluey Email
Bluey Email38%Launch Intel prediction score: how likely this product is to succeed on its source platform, based on its name, tagline, and description.

Email Marketing Platform

Indie Hackers1b2b