Search Ads Manager AI Agent
Search Ads Manager AI Agent
Hey HN! I'm Sidhant and I want to share SAM: Search Ads Manager AI agent. It's an AI agent-based workflow that lets you create search ad campaigns in a breeze. Users can research keywords for search ads, get ad copy suggestions, and make changes to your ad groups - all with a conversational AI agent. Back when I joined my current company (Houseware), I had to set up our marketing function - which was the first time I actually used Google Ads. I've plenty of gripes, but my biggest problem with search ads is the insane amount of time and effort it takes to come up with the right ad to run (from keyword to ad copy). You need to know user insights, trending topics and business context - then combine them all together into specific keywords. The default for any marketer is to spend days (or weeks) researching the right keywords. With LLMs, this can become a simpler problem to solve. A sneak peek on how it works: - Currently, the user gives a prompt about the kind of campaign they're running, and under the hood, a call is fired to GPT to suggest the best keywords for the campaign. This list of keywords is then passed to the Google Ads API and the most relevant keywords, along with their forecast metrics (monthly search volume, etc.) is shown on the web app Unlike Google Ads, which requires a set of keywords to suggest more keywords, I want the user to just be able to share the business context of the campaign that they're running, and let the AI agent create the rest of the campaign for them. The current app is quite basic, but I'm planning to improve the keyword research (do primary research on the web instead of just fire a call to the LLM). Do check it out, I'd love your feedback! :)
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