A gallery of dev tool marketing examples

Hacker News

Hi I am Jakub. I run marketing at a dev tool startup https://neptune.ai/ and I share learnings on dev tool marketing on my blog https://www.developermarkepear.com/ . Whenever I'd start a new marketing project I found myself going over a list of 20+ companies I knew could have done something well to “copy-paste” their approach as a baseline (think Tailscale, DigitalOCean, Vercel, Algolia, CircleCi, Supabase, Posthog, Auth0). So past year and a half, I’ve been screenshoting examples of how companies that are good at dev marketing do things like pricing, landing page design, ads, videos, blog conversion ideas. And for each example I added a note as to why I thought it was good. Now, it is ~140 examples organized by tags so you can browse all or get stuff for a particular topic. Hope it is helpful to some dev tool founders and marketers in here. wdyt? Also, I am always looking for new companies/marketing ideas to add to this, so if you’d like to share good examples I’d really appreciate it.

Visit product View on Hacker NewsOct 7, 2023

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Product HuntOn track for Day 1 leaderboard · Strong signals: new · Missing: mac, agents, macos

78%78% predicted probability of success on Product Hunt, based on ML models trained on real launch data.

best fitHighest predicted score across all platforms for this description.

Hacker NewsStrong engagement from HN community · Strong signals: ide, io · Missing: https docs, excited, just released

54%54% predicted probability of success on Hacker News, based on ML models trained on real launch data.

nativeThis product was originally launched on this platform.

Indie HackersFits the IH revenue-focused audience · Missing: supports, reddit linkedin, podcasting

53%53% predicted probability of success on Indie Hackers, based on ML models trained on real launch data.

AppSumoMay struggle as an AppSumo deal · Missing: plus, platform, intuitive

38%38% predicted probability of success on AppSumo, based on ML models trained on real launch data.

TrustMRRLess likely to generate early MRR · Strong signals: video, way · Missing: mobile apps, ios, personal

34%34% predicted probability of success on TrustMRR, based on ML models trained on real launch data.

Acquire.comPre-revenue stage for this audience · Missing: arr, mrr, revenue

19%19% predicted probability of success on Acquire.com, based on ML models trained on real launch data.

BetaListMay not resonate with beta-testers · Missing: web3, chat, crypto

0%0% predicted probability of success on BetaList, based on ML models trained on real launch data.

Incorrect prediction on native model

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