Use Quizzes as Lead Magnets – EmbedQuiz

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Use Quizzes as Lead Magnets – EmbedQuiz

I've been working on this project for the last 6 months. Most businesses have a hard time generating leads and every small improvement in the conversion rates can mean a huge positive change for a company's revenue, so I started creating a tool, that helps companies create better converting lead magnets. When we talk about quizzes, people usually think of simple math and geography quizzes. But lead magnet quizzes can be company audits, routine or workout recommendations, product quizzes, etc. A lead magnet quiz provides an interesting valuable piece of information, that helps the user with a personalized solution to a problem. According to most studies covering lead magnet quizzes, they have higher conversion rates because of the Osvianskina effect ( https://en.wikipedia.org/wiki/Ovsiankina_effect , When filling out a quiz, people are more likely to give their contact info to receive results.) and also the personalized results are more interesting than lead magnet PDF-s. My goal with EmbedQuiz was to at first create a tool, that is completely free and stays free and later introduce more advanced features that are paid. Currently, EmbedQuiz has all the free features and no paid plan. It saves results to the user's own Google Drive into a Sheets document. So the results are not stored on our servers and can be imported easily into any Google Sheets compatible service.