I gained 50k users for my app with NO marketing
I gained 50k users for my app with NO marketing
Hi Hackernews, Last year around February, I found myself having to pay contractors for various services that they provided me as I completed my new home. An occurring question that kept coming up with each conversation was - how do you want me to pay you or do you have “X” payment app on your phone that I can send the cash to? I realized that some preferred Venmo, others preferred cash app - some had neither only relied on PayPal. Being the software engineer that I am, I figured why not build an app where a person can just list all their payment apps and then I can pick which ever worked for me. Similar to linktree but ONLY for payment apps So I did just that, built the app - [ https://paylinkz.app/](https://paylinkz.app/) and released it to the store without any fan fare - I didn’t even tell my close relatives because I could care less whether they used it or not. I also didn’t want any high expectations from anyone so did it in silence 10 months later we have 50k users with $0 spent on ads. It is worth noting that the initial audience that I had in mind were not even the people who used it the most. Today some of the use cases I have seen on the app are people using it for fund raising, mariachi bands, barber shops, landlords and Uber drivers for collecting tips, fantasy leagues... FWIW - this is not my first rodeo at building an app and I think luck must have favored me this time around. It also helps that it is something that the market needed but never had. Although I was lucky in 2022, my goal is to put some effort into marketing to see where this goes. Would love some overall feedback!
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