Engineering team accidentally changes SEO elements...so I built a tool
Engineering team accidentally changes SEO elements...so I built a tool
I can't tell you how many times some folks in engineering/UI/product teams accidentally change/break on-page SEO elements (or analytic tracking codes) - so I built a tool to monitor pages and let me know when a change is detected. It's probably best suited for larger companies that have multiple teams and frequent release cycles. It's easy to forget to verify every single element. I don't care how much training or cheat sheets the other teams have, accidents happen - it's pretty much unavoidable at large companies. I thought I'd share it here. It will also monitor Google PageSpeed (Desktop/Mobile), competitor sites, and track pages that require a username/password like a QA environment. The way I use it is to look at my page-types (homepage, product detail page, state-specific product page, etc.) and then track 1 'representive url' for each of those page types/templates. This cuts down on noise and allows me to track sites that are small or large. Lastly, you can toggle sensitivity/elements tracked. Anyways, hope you like it and would like any feedback! Here's the link for SEO Tripwire: https://www.seotripwire.com There's a 30 day free trial if you just want to kick the tires.
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