Sleep-focused wellness brand improving sleep, mood, energy via grounding bedding

Acquire.com

This lean DTC sleep and wellness brand sells a science‑backed grounding bedsheet as its hero product, supported by a grounding mat and pillowcase. Operating via Shopify and Amazon with 90%+ U.S.

This lean DTC sleep and wellness brand sells a science‑backed grounding bedsheet as its hero product, supported by a grounding mat and pillowcase. Operating via Shopify and Amazon with 90%+ U.S. revenue, it has generated $23.2M TTM net sales at 72% gross margin and $1.8M EBITDA. The business serves a price‑insensitive, older female demographic via Meta (demand creation) and Google/YouTube (demand capture). Bootstrapped since August 2023, it has amassed 200k+ buyers, 800k+ emails, and 350k+ SM...

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Actual performance

Did not reach leaderboard

Traction signals

Asking price$7,000,000

Launch Intel predictions

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Indie HackersFits the IH revenue-focused audience · Missing: supports, reddit linkedin, podcasting

82%82% predicted probability of success on Indie Hackers, based on ML models trained on real launch data.

best fitHighest predicted score across all platforms for this description.

Product HuntOn track for Day 1 leaderboard · Strong signals: google, email · Missing: mac, agents, macos

64%64% predicted probability of success on Product Hunt, based on ML models trained on real launch data.

TrustMRRLess likely to generate early MRR · Strong signals: google · Missing: mobile apps, ios, personal

47%47% predicted probability of success on TrustMRR, based on ML models trained on real launch data.

Hacker NewsMay not resonate with HN audience · Strong signals: io · Missing: https docs, excited, just released

38%38% predicted probability of success on Hacker News, based on ML models trained on real launch data.

Acquire.comPre-revenue stage for this audience · Strong signals: revenue, margin, ttm · Missing: arr, mrr, profit

38%38% predicted probability of success on Acquire.com, based on ML models trained on real launch data.

nativeThis product was originally launched on this platform.

AppSumoMay struggle as an AppSumo deal · Missing: plus, platform, intuitive

18%18% predicted probability of success on AppSumo, based on ML models trained on real launch data.

BetaListMay not resonate with beta-testers · Missing: web3, chat, crypto

17%17% predicted probability of success on BetaList, based on ML models trained on real launch data.

Correct prediction on native model

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